Ten years ago, during the dotcom mania, many were predicting the demise of exhibition, and the birth of a glorious new age of virtual trade shows. It didn’t happen, of course, for the simple reason that, even in the Internet age, when information is so much easier to come by, people will always want, and need, to meet face to face, says Mike Rusbridge, chairman Reed Exhibitions Worldwide. He shares his views on the role of business and consumer exhibitions in establishing business relations, brand visibility and their future. – Courtesy : Economic Times
The word “exhibition” itself has started to sound increasingly out of date. Even while they continue to be the pinnacle of experiential marketing environments, events nowadays are so much more than just a massive product showcase. The value of participation has increased thanks to affiliated conferences, continuing education programmes, improved business networking possibilities, and online forums, which have offered exhibitors and visitors a lot more compelling reasons to go.
We are aware that taking part in exhibitions has several advantages. The advantages are enormous, from having a fantastic platform to offering a fantastic possibility for growth. Businesses have learned the value of face-to-face marketing throughout the years. And following the pandemic, companies are using any opportunity to promote their brands, even if that means beginning with modest display stall sizes!
However, exhibitions also present a wide range of fresh opportunities for work and business. Databases enhance the distinctiveness of exhibitions and transform them into highly effective components of the marketing mix by enabling flexible audience outreach.
While some companies could object to the significant financial outlay necessary to take part in an exhibition, the same group would also defend exhibitions as one of the most potent and successful forms of marketing. Businesses must be able to choose the best exhibition stall service provider and have eye-catching exhibition stall design ideas in order to execute it properly and reap fantastic returns after the show.
Read on if you’re debating whether or not taking part in an exhibition is advantageous.
A firm can benefit greatly from exhibitions. Consider the correct display stall design options, then size and cost, and observe the advantages that result. We have been in the business for a while and have looked at the top few advantages of attending the best show for your company.
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Lead Generation – Create Value Leads
While different firms have different goals for a show, lead generation is a pretty common goal. A key advantage of exhibitions is that only interested parties come to the fairgrounds. As a result, lead generation is more simple than searching the market for leads who could be interested. Therefore, when organising your upcoming event, keep a well-planned strategy in mind and construct your modular display stall in accordance with your priorities. Do not forget to gather and distribute business cards, email addresses, phone numbers, etc. Ensure that each visitor to your booth has a complete understanding of the goods and services you provide.
2. Learn and Analyse Customer behaviour & Competitors Strategies
You will be able to observe clients and competitors closely when exhibiting your company in front of so many people. There are several benefits to face-to-face communication. One is able to comprehend the goods and services clients require and how they react to a business’s offers. Similar to this, one can research other businesses’ products, technological strategies, and consumer reactions by observing how they operate. These discoveries then assist in creating a fresh concept or striving to enhance the current options.
3. Amplify Brand Awareness
Trust and reputation are the foundation of a brand. Additionally, you are free to construct it while taking part in an exhibition! Give your brand the attention it needs, and distinguish your company. Showcase your reputation to the audience by showing slide shows with sales graphs, customer reviews, and other information. The brand value and awareness of your company instantly increases when your audience can get a close-up view of your business, the people working there, and the items in the background. Marketing your firm with the help of a flexible exhibition company in Dubai will instantly improve its reputation, get it in front of more people in the media, and generally get people to pay attention to it.
4. Network & Establish connections
Looking for a reliable supply chain provider or business partners? You should always turn to exhibitions! Expos provide a fantastic setting for networking and establishing connections. On the fairground, one can find competitors, possible clients, and even collaborators. Make the most of your participation in the expo by networking with new businesses and vendors, which may help you grow your supplier base or find suppliers for areas that presently don’t have them.
There are many more advantages to exhibitions, however the ones mentioned above are just a few. Businesses attend shows to gain knowledge, solicit comments, carry out surveys, introduce new products, and more. Therefore, do some research and develop a strategy that will enable you to leave a lasting impact on your audience.
Since everyone is welcome on the exhibition floor, it is advised that you team up with a seasoned exhibit stall service provider. Before settling on the exhibition you wish to attend, look out forthcoming events and their guests. To achieve the goals and objectives, don’t forget to develop a plan and collaborate with others. Be ready to interact with many industry professionals and rivals under one roof at the exhibition!
